Mads Wittus
A visual identity and packacking for a revolutionary eyewear brand that brings a new glass-technology to the table. One that makes it possible for the wearer to clearly view screens in direct sunlight. Filtering out the sun, glare and reflections providing ultimate freedom and taking the “to work from home / working outside” to a whole new level.
The brand name was originally “Lume” (meaning light) instead we chose the name “apollon” that comes from the greek god of sun and light. Providing a more symbolic and not so direct feeling to the name. Pairing the logomark with a tagline
“Where Clarity Begins” to further strengthen the narrative of the brand
Different gradients resembling sundown to sunset is used throught the identity and semi-transparent materials in the packacking, that when moved up or down provides an unclear- to clear look. Further telling the narrative of the product.
Pairing the 3D animation of the glasses (made in Blender) we created a grid system where the intersecting points features the star that appears in between the two l’s in apollon. The grid system provides dynamic and flexibility and numerous options for applications. While also being symbol of the user being able to work from anywhere, anytime. Using the grid as a symbol for a coordinate system.
This project was created in partnership with Eilif Sandemose - www.eilifsandemose.cargo.site